TEMIA · تدريب التجزئة
تعلّم المتجر،فيلمًا بعد فيلم.
أفلام قصيرة، واختبار بعد كل فيلم، وبطاقة للطباعة، وأدوات مهنية لتطبيق ذلك في اليوم نفسه.
A wall bay laid out correctly. Vertical blocks, margin at eye level, best sellers at hand level, nothing to sell above 1.70 m.
المقررات
مؤسستك تحدد المقررات التي تراها. اسأل مسؤول التدريب إن كان أحدها ناقصًا.
فريق المحطة · 7 دورات
كبسولات من دقيقتين للمضخات والصندوق والمتجر: فيلم، خطوة لليوم، وثلاثة أسئلة.
Station team
Welcome and extra sales on the forecourt
Five gestures that make a customer come back, how to offer without pushing, the difficult customer, and why clean toilets sell fuel.
4 أفلام · 10 دقائق فتح →
Station team
The shop, in the field
Facings and first-in first-out, price labels and dates, restocking before the rush, shrink: the shop gestures that turn a planogram into money.
4 أفلام · 10 دقائق فتح →
Station team
Till and fraud for station staff
Change, counterfeit notes, cards and mobile money, and the shift handover: how money leaves the station without anyone noticing, and how to stop it.
4 أفلام · 12 دقائق فتح →
Station manager
The manager and their figures
Four capsules for whoever runs the station: the day's net margin, customer credit, seven-day cash, and the team run by shifts and PINs.
4 أفلام · 14 دقائق فتح →
Station team
Food hygiene in the field
The operational side of HACCP for the station shop: temperatures and their record, dates and rotation, hand washing and cleaning, allergens and a customer who falls ill.
4 أفلام · 10 دقائق فتح →
Station team
Forecourt safety for pump attendants
Four capsules on the gestures that keep the forecourt safe: at the nozzle, at the delivery, when fuel spills or catches fire, and when a customer turns aggressive.
4 أفلام · 14 دقائق فتح →
Station team
Wetstock in the field
Why the tank never balances exactly, how to dip properly, what the indexes are for, and what happens to fuel between the tanker and the customer.
4 أفلام · 12 دقائق فتح →المقر والإدارة · 10 دورات
دورات كاملة للمقر ومديري القطاعات ومديري الفئات: المنهج والأرقام والتفاوض والقيادة.
Shop-floor operations
Availability, shrink and out-of-stocks
The loop that keeps the shelf full, the daily and weekly routines that run it, the chiller and expiry discipline, counting and gap analysis, what a rupture really costs — and where shrink comes from and how it is stopped.
6 أفلام · 30 دقائق فتح →
Food safety
Food hygiene and HACCP in the forecourt shop
How a forecourt shop keeps the food it sells safe: the hazards, the good-practice basics, the cold chain, the seven HACCP principles, and the records that prove it was done.
6 أفلام · 32 دقائق فتح →
Forecourt convenience store
Merchandising — the planogram
Where every product belongs on the shelf, fixture by fixture, and why.
6 أفلام · 33 دقائق فتح →
Retail space management
Planogramme — using the tool
Twelve chapters inside the tool, on a fictitious demonstration network: six short films to get started, then the head-office pages — performance, delisting, rules, versions, audit and governance.
12 أفلام · 31 دقائق فتح →
Category management
Category management fundamentals
Why a forecourt shop carries what it carries: the role of each category, the eight-step process, the assortment and space strategies that follow from it, and the scorecard that says whether it worked.
6 أفلام · 30 دقائق فتح →
Field coaching
Change management: coaching the station manager
النصوص جاهزة — الأفلام قيد الإنتاجWhy good plans die on the shop floor, the visit routine that keeps them alive, feedback a station manager can actually use, the execution score as a coaching tool, training the person who fills in — and the thirty-day follow-up that makes a change stick.
6 الأقسام · 30 دقائق فتح →
Retail arithmetic
Reading your figures
The sell-out file, the Pareto, the two margins, index and share, days of supply and rotation — and how to read a station scorecard in five minutes without being fooled by it.
6 أفلام · 30 دقائق فتح →
Promotional practice
Promotions and seasonality on the forecourt
النصوص جاهزة — الأفلام قيد الإنتاجWhich mechanics work on a ninety-second customer, how the calendar is built, where a promotion goes, how much stock it needs, what it really returned — and what it took from the lines next to it.
6 الأقسام · 30 دقائق فتح →
Compliance on the shelf
Regulated display: tobacco, alcohol, age-restricted lines
النصوص جاهزة — الأفلام قيد الإنتاجWhat the merchandiser controls on the three categories the law watches — position, visibility, signage, the age check at the till — with the country's own rules filled in by the affiliate, not invented by the course.
3 الأقسام · 14 دقائق فتح →
Commercial practice
Supplier terms and negotiation for merchandisers
What a merchandiser may and may not accept from a supplier, what listing fees and contracted facings really cost, how to prepare a range review with a supplier — and the one argument that wins it.
6 أفلام · 30 دقائق فتح →النقطة التي يختلف عليها الجميع
لماذا لا يوضع المنتج الأكثر مبيعًا في مستوى النظر.
في المتاجر الكبرى يأخذ المنتج الرائد مستوى النظر. في المحطة لا — والسبب هو الزيارة التي لا تتجاوز تسعين ثانية. القسم 3 يعرض الحجة، ويجب أن تستطيع الدفاع عنها في نهايته.
في النهاية ستكون قادرًا على
Read a shop in one pass
Tell the cold zone from the hot zone, name the four fixture families on sight, and say which rule applies to each.
Defend a layout with numbers
Sales per linear metre, margin per linear metre, stock cover, facings — the formula, not just the name.
Fix a bay in thirty minutes
Spot the seven height mistakes, and know the correction each one needs.
Write a plan someone else can follow
A planogram sheet a stand-in can fill the fixture from, without asking you a single question.